Ilana Wish
FAQ

Frequently Asked Questions

Everything you want to know before reaching out.

What's the difference between what you do and a postpartum doula? +

A postpartum doula typically focuses on newborn care, feeding support, and helping around the house. I focus on you — the emotional, relational, identity, and practical dimensions of becoming a mother. I'm not there to hold the baby while you shower. I am there to help you figure out what you actually need, communicate it, and build a life that works in this new season.

Is this therapy? +

No. This is postpartum coaching and support, not clinical therapy. I'm not a licensed therapist and this isn't a substitute for mental health treatment. That said, many of the moms I work with also see therapists — the two complement each other well. If at any point I think you need clinical support, I'll tell you directly and help you find it.

Do you work with partners too? +

Yes, absolutely. Partners are a critical component of your transition into motherhood, and it can be extremely helpful to include them in some of your sessions.

What does a typical session look like? +

Sessions can be slightly more structured if that feels necessary, but usually the conversation flows naturally into exactly the solution you're calling in. We start with what's actually happening and let it unfold from there.

Is this just for moms who are really struggling? +

Not at all. Some of the moms I work with are doing okay on the surface but feel like something is off — disconnected from themselves, from their partner, from what they thought this season would feel like. You don't have to be in crisis to benefit from real support.

Can you help me find childcare? +

Yes. I'm best resourced in Austin, though I can support in NYC as well. I am not (yet) an agency and I cannot guarantee placement, but I will support you on writing job descriptions and discussing training and transition plans.

What if my situation changes after we start working together? +

That's the whole point. Life with a newborn is unpredictable. If your baby ends up in the NICU, if your relationship hits a wall, if your nanny falls through — we pivot. The support adapts to what's actually happening, not what we planned for. Welcome to motherhood.

Still have questions?

Reach out. The first conversation is free.

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